F&B Cluster Marketing & Communication - Minor Hotels Barcelona

A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.

¿Qué tendrás que hacer?

Definition of the Marketing & Communication Plan for Outlets

 

• Establishment of the Marketing & Communication plan.
• Plan creation.
• Plan monitoring.
• Plan adaptation throughout the year.

 

Branding and Concept

 

• Ensure visual and conceptual consistency for each outlet.
• Development of all stationery and communication/marketing materials required for each restaurant.

 

Digital Communication

 

• Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
• Coordinate with agencies and the e-commerce team.
• Optimize presence on key platforms (websites, Google Business Profile, reservations).

 

 PR

 

• Coordinate the PR plan of each outlet’s hotel.
• Draft/Review press releases.
• Organize national and international press trips to promote the restaurant.
• Hosting: receiving journalists and influencers.
• Development of gifts for clients or press.
• Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.

 

Campaigns and Activations

 

• Ensure proper implementation of promotions and events.

 

Analysis and Visibility

 

• Establish KPIs, track them, and consolidate reports.
• Verify updates of websites, apps, and basic SEO.
• Analyze competition and digital trends.

 

Regional and Cross-Functional Coordination

 

• Align the strategy of the different outlets under a unified brand vision.
• Share best practices among hotels and ensure consistency across all markets.

 

Management of Suppliers and External Agencies

 

• Select, coordinate, and follow up with PR, social media, and design agencies.
• Validate deliverables and ensure compliance with timings and budgets.

 

Budget and Reporting

 

• Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
• Control the assigned marketing investment.
• Prepare consolidated reports by country/region for Management and BU.

 

Reporting

 

• Direct reporting to the GM.

¿Qué buscamos?

• Skills

   

  • Excellent capacity to plan, organize and manage priorities;
  • Strategic thinking, in line with brand positioning and business objectives.
  • Service oriented person
  • Strong sense of aesthetics and creativity.
  • Excellent communication skills, verbal and written, in Spanish and English;
  • Experience / knowledge of graphic design tools
  • Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
  • Spanish mother tongue is mandatory plus high level of English

   

  Qualifications

   

  • Master/Bachelor's Degree in Marketing or Communication
  • Minimum 2 years of experience in similar position

   

   

¿Por qué elegirnos?

At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:

• Global experience – a diverse team representing over 150 nationalities.
• Challenging professional development opportunities, both nationally and internationally.
• A wide range of training programs to enhance skills.
• Well-being initiatives, including flexible working conditions.
• Employee recognition programs, such as our “Memorable Dates.”
• Opportunities to make a difference through our sustainability program and volunteering initiatives.
• Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.