Marketing Coordinator | InterContinental Porto

Job description

Key Responsibilities • Coordinate branding initiatives to achieve defined marketing objectives; Collaborate with communication and design external agencies to coordinate content and campaigns across channels. • Manage media coverage and oversee the paid social media budget; Ensure all advertising and promotional messages comply with InterContinental and IHG brand standards. • Maintain brand consistency across all communication materials and digital platforms; Develop, manage, and create content for guest communication channels, including in-room TVs, flyers and other on-site promotional collateral, ensuring consistent messaging and promotion of offers. • Plan, coordinate, and promote hotel F&B actions and experiences, including management and content creation of F&B outlets channels. • Design customer offers aligned with the annual marketing calendar and coordinate all implementation phases; Enhance hotel visibility and brand awareness through social media and digital channels; Support management of social media accounts, including content creation and community engagement. • Create and curate engaging content (articles, blogs, newsletters, visuals, videos) to promote hotel offerings and exclusive packages; Manage and optimize the hotel website, update OTA content, and monitor performance using analytics tools. • Develop, execute, and distribute email marketing campaigns and newsletters; Assist with photo and video shoots and support the organization of promotional and brand events. • Plan, execute, and optimize digital marketing campaigns (SEO, SEA, email marketing, paid media); Identify target markets and adapt marketing initiatives to specific guest profiles. • Monitor and analyze campaign performance, including ROI and qualitative and quantitative reporting; Recommend corrective actions and continuously improve SEO performance (keywords, content, image optimization). • Prepare marketing materials to support internal communication; Develop and execute brand activation initiatives, partnerships, or events on-site. • Prepare and deliver monthly reports on marketing activities, campaigns, and results; Video Edition Profile & Requirements • Degree in Marketing, Communication, Business, or related field; Previous experience in marketing, preferably within luxury hospitality or tourism; Strong knowledge of digital marketing, social media platforms, and analytics tools; Excellent Written and verbal communications skills in Portuguese and English;

Requirements