A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.
¿Qué tendrás que hacer?
Definition of the Marketing & Communication Plan for Outlets
- Establishment of the Marketing & Communication plan.
- Plan creation.
- Plan monitoring.
- Plan adaptation throughout the year.
Branding and Concept
- Ensure visual and conceptual consistency for each outlet.
- Development of all stationery and communication/marketing materials required for each restaurant.
Digital Communication
- Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
- Coordinate with agencies and the e-commerce team.
- Optimize presence on key platforms (websites, Google Business Profile, reservations).
PR
- Coordinate the PR plan of each outlet’s hotel.
- Draft/Review press releases.
- Organize national and international press trips to promote the restaurant.
- Hosting: receiving journalists and influencers.
- Development of gifts for clients or press.
- Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
Campaigns and Activations
- Ensure proper implementation of promotions and events.
Analysis and Visibility
- Establish KPIs, track them, and consolidate reports.
- Verify updates of websites, apps, and basic SEO.
- Analyze competition and digital trends.
Regional and Cross-Functional Coordination
- Align the strategy of the different outlets under a unified brand vision.
- Share best practices among hotels and ensure consistency across all markets.
Management of Suppliers and External Agencies
- Select, coordinate, and follow up with PR, social media, and design agencies.
- Validate deliverables and ensure compliance with timings and budgets.
Budget and Reporting
- Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
- Control the assigned marketing investment.
- Prepare consolidated reports by country/region for Management and BU.
Reporting
- Direct reporting to the GM.
¿Qué buscamos?
Skills
- Excellent capacity to plan, organize and manage priorities;
- Strategic thinking, in line with brand positioning and business objectives.
- Service oriented person
- Strong sense of aesthetics and creativity.
- Excellent communication skills, verbal and written, in Spanish and English;
- Experience / knowledge of graphic design tools
- Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
- Spanish mother tongue is mandatory plus high level of English
Qualifications
- Master/Bachelor's Degree in Marketing or Communication
- Minimum 2 years of experience in similar position
¿Por qué elegirnos?
At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:
- Global experience – a diverse team representing over 150 nationalities.
- Challenging professional development opportunities, both nationally and internationally.
- A wide range of training programs to enhance skills.
- Well-being initiatives, including flexible working conditions.
- Employee recognition programs, such as our “Memorable Dates.”
- Opportunities to make a difference through our sustainability program and volunteering initiatives.
- Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.
