E-Commerce Sales Manager

Descrição da vaga

SCOPE: HOTEL SERVICES REPORTS TO: E-COMMERCE SENIOR MANAGER DEPARTMENT AREA: E-COMMERCE MISSION: Directly responsible for the E-Commerce segment revenues for assigned MHI hotels ensuring budget compliance. OPERATIONS STRATEGY • Implement the defined sales strategy of the E-Commerce segment. • Implement the E-Commerce strategy for the hotels under his responsibility, in coordination with the Revenue Management team and the eCommerce partner. • Implement the sales strategy of the Contact Centre channel for each assigned hotel. BUDGET • Ensure the achievement of the revenue targets set for the E-Commerce segment in each of the assigned hotels. • Support in the preparation of the annual revenue budget for the E-commerce segment ensuring alignment with the needs of the hotels. • Follow-up with hotels on the investment dedicated to digital marketing, included in the hotel's marketing budget. SALES REVIEW • Participate in weekly E-Commerce Partner committees (E-Commerce Sales Review). • Participate in the weekly commercial reviews established for the hotels under their responsibility. • Execute E-Commerce action plans. • Execute commercial reviews with OTA Market Managers and establish objectives and action plans for each of the assigned hotels. ACCOUNT MANAGEMENT • Execute the necessary reviews to ensure the correct configuration of the hotels under his responsibility, in each of the accounts. DIGITAL MARKETING • Implement in coordination with Revenue Management and the Ecommerce Hub the strategy defined for each of the assigned hotels. • Follow-up of participation in Destination Co-op and recommendations from MM on the use of Travel Ads to the Digital MK team. • Be responsible for budget and investment strategies for China market (travellers to China hotels and China travellers to other MHI hotels) • Define campaigns with specific period, implement media plans and follow up results with channels • Manage content and creatives for China market • Communicate with Global Digital information and trends of China travellers CONTENTS • Detect and coordinate with the Ecommerce Hub the changes necessary to ensure a high quality level of content in each of the hotels under their responsibility and review the subsequent implementation. • Detect and notify all relevant changes, as well as the key selling points of the hotels under his responsibility, to the DIGITAL MARKETING & SERVICES team in order to guarantee an updated content in the paid social (advertising) strategy. "SEM Factsheets". PRICING • Negotiate and coordinate in collaboration with Revenue Management, the campaigns of each of the assigned hotels and coordinate the upload with the Ecommerce Hub. • Review the correct application of the implementation of the MHI pricing model in the E-Commerce segment. • Execute audits to ensure the correct application of tariffs in the eCommerce segment and report any incidents. • Ensure the correct uploading of offers to the Extranet in collaboration with the Hub and review the uploading of bids. • Ensure the competitiveness of the assigned hotels. PRE-OPENINGS • Coordinate with the Ecommerce Hub the implementation of registrations in the own channel, OTAs and metasearch engines and review the subsequent upload. REQUIREMENTS  EDUCATION AND TRAINING: Knowledge in Digital Marketing, Marketing, and/or Tourism.  IDIOMAS: Chinese and Advanced English. A third language is a plus. SPECIFIC KNOWLEDGE: • Advanced knowledge of e-commerce platforms, OTAs, and Metasearch engines, as well as data analysis and tracking tools. • Knowledge of digital marketing strategies, including SEO, SEM, social media advertising, among others. • Analytical and teamwork skills. • Creative attitude to develop new e-commerce strategies and campaigns to optimize targeted goals. EXPERIENCE: 3 years of experience in E-Commerce departments.

Requisitos