Descrição da vaga
Como F&B Cluster MarCom combinaras las funciones de marketing, comunicación y promoción enfocadas en el área de alimentos y bebidas (F&B) de varios hoteles dentro del grupo.¿Qué tendrás que hacer?
• Definition of the Marketing & Communication Plan for Outlets
• Establishment of the Marketing & Communication plan.
• Plan creation.
• Plan monitoring.
• Plan adaptation throughout the year.
Branding and Concept
• Ensure visual and conceptual consistency for each outlet.
• Development of all stationery and communication/marketing materials required for each restaurant.
Digital Communication
• Supervise publications, materials, and shootings. Control monthly publication calendars.
• Coordinate with agencies and the e-commerce team.
• Optimize presence on key platforms (websites, Google Business Profile, reservations).
PR
• Coordinate the PR plan of each outlet’s hotel.
• Draft/Review press releases.
• Organize national and international press trips to promote the restaurant.
• Hosting: receiving journalists and influencers.
• Development of gifts for clients or press.
• Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
Campaigns and Activations
• Ensure proper implementation of promotions and events.
Analysis and Visibility
• Establish KPIs, track them, and consolidate reports.
• Verify updates of websites, apps, and basic SEO.
• Analyze competition and digital trends.
Regional and Cross-Functional Coordination
• Align the strategy of the different outlets under a unified brand vision.
• Share best practices among hotels and ensure consistency across all markets.
Management of Suppliers and External Agencies
• Select, coordinate, and follow up with PR, social media, and design agencies.
• Validate deliverables and ensure compliance with timings and budgets.
Budget and Reporting
• Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
• Control the assigned marketing investment.
• Prepare consolidated reports by country/region for Management and BU.
Reporting
• Direct reporting to the GM.
¿Qué buscamos?
• Skills
• Excellent capacity to plan, organize and manage priorities;
• Strategic thinking, in line with brand positioning and business objectives.
• Service oriented person
• Strong sense of aesthetics and creativity.
• Excellent communication skills, verbal and written, in Spanish and English;
• Experience / knowledge of graphic design tools
• Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
• Spanish mother tongue is mandatory plus high level of English
Qualifications
• Master/Bachelor's Degree in Marketing or Communication
• Minimum 2 years of experience in similar position
¿Por qué elegirnos? En Minor Hotels Europe & Americas nos comprometemos a dar forma a carreras apasionantes en todo el mundo y a experiencias interculturales. Nuestro viaje está impulsado por la pasión y la dedicación de nuestros increíbles equipos, que también disfrutan de beneficios exclusivos como:
• Experiencia mundial - diversidad de 150 nacionalidades diferentes.
• Oportunidades de desarrollo profesional llenas de retos nacionales e internacionales.
• Amplia gama de programas de formación para mejorar las habilidades.
• Iniciativas de bienestar, incluidas condiciones de trabajo flexibles.
• Programas de reconocimiento de empleados, como nuestros “Memorablle Dates”.
• Posibilidad de marcar la diferencia a través de nuestro programa de sostenibilidad e iniciativas de voluntariado.
• Tarifas y promociones para los empleados, con descuentos en nuestros hoteles de todo el mundo y ventajas exclusivas a través de nuestro programa de fidelización corporativa.
