Digital Marketing Analyst

Job Description

At Yurbban Hospitality Group, working with us goes beyond just a job – it's a chance to grow, innovate and make a real impact. We foster a collaborative environment where every voice counts, and we prioritize creativity, transparency, and social responsibility. Our mission is to ensure your work contributes meaningfully to the company’s success while supporting your professional and personal development.
Present in cities like Barcelona, Madrid, Sevilla, San Sebastián, Miami, Chía and Bogotá, we manage hotels and restaurants under multiple brands, delivering unique guest experiences across Europe and the Americas.

Our Benefits
At YHG, you’ll thrive in a dynamic, innovative and supportive workplace. Benefits include:
Career growth opportunities within the group.
Access to Payflow, an app to manage your finances.
Flexible retention plans: meals, transport, insurance, childcare.
23 vacation days + your birthday off.
Frequent afterworks and team-building events.
Ongoing training and innovation programs.
Competitive salary and proportional financial support.
Discounts on branded products.

Job Summary
Position: Digital Marketing Analyst
We’re expanding and seeking a detail-oriented, data-driven digital marketer to enhance our online performance. You’ll work closely with the Revenue, CRM, and Brand teams, as well as external agencies, to boost traffic, conversion, and loyalty. You will be central in building a consistent, effective, and high-performance digital ecosystem.

Key Responsibilities
Monitor and analyze digital campaigns, translating insights into strategic actions.
Lead and fine-tune SEO and SEM strategies.
Align efforts with Revenue Management and agencies to improve acquisition and conversion.
Audit and manage third-party listings (e.g., Google My Business, TripAdvisor, Yelp).
Collaborate on UX/UI improvements to optimize user journeys and drive conversions.
Develop and manage CRM strategies:
Segmentation and database maintenance.
Email marketing and automated flows.
Mapping customer journeys and activating loyalty.
Execute digital campaigns, ensuring brand consistency and optimal performance.

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