Job description
About us
Arabella Hospitality is a family-owned hospitality group with a strong presence in Spain and a clear strategy for continued growth and expansion.
Our portfolio brings together hotels and resorts with distinct identities, markets and positioning, some of them operating under internationally recognised hotel brands. This combination requires a marketing strategy that strengthens the individuality of each property while building a coherent vision for Arabella Hospitality in Spain.
To lead this strategy, Arabella Hospitality is seeking an Area Marketing Director, based in Mallorca.
The role
The Area Marketing Director will be responsible for defining and leading the Marketing strategy for Arabella Hospitality in Spain, ensuring its effective adaptation and execution across the different properties.
The role will have a transversal view of the portfolio and will work closely with General Managers, Sales, Revenue Management and other key teams, as well as with Marriott International Area and Field Marketing structures where relevant, to strengthen positioning, generate demand and contribute to the company's commercial objectives.
The position will also coordinate Marketing teams and resources, agencies and external partners, ensuring quality, consistency and effectiveness across channels and initiatives.
Key responsibilities
· Define and lead the annual Marketing strategy for Arabella Hospitality España and its properties.
· Develop property marketing plans together with hotel teams, aligning them with strategic, commercial and Revenue objectives.
· Lead Marketing budgets and ensure efficient allocation of resources across the portfolio.
· Lead the positioning of the different properties and concepts, ensuring a clear and relevant identity for each target market.
· Ensure the correct implementation of the standards, programmes and initiatives of the different Marriott International brands represented in the portfolio, adapting them to the strategy, positioning and needs of each property.
· Maintain close collaboration with Marriott International Area and Field Marketing teams, leveraging brand tools, campaigns and opportunities to maximise visibility and performance.
· Work closely with Sales and Revenue Management to identify need periods, commercial opportunities and demand-generation initiatives.
· Lead the digital marketing strategy across the portfolio, including websites, paid media, CRM/email marketing, SEO/SEM and other relevant channels.
· Define and oversee content and Social Media strategy, ensuring quality, consistency and relevance for each property and audience.
· Lead communications and PR strategy, coordinating agencies, media relations, press trips, collaborations and visibility opportunities.
· Develop strategic partnerships and collaborations that strengthen positioning and brand awareness.
· Oversee campaigns, content production, photography, video and communication materials.
· Drive the positioning and activation of restaurants, bars and other relevant guest experiences within the portfolio.
· Analyse market trends, customer behaviour, competitor activity and channel performance to identify opportunities and inform decisions.
· Define and monitor KPIs to evaluate the impact and return of Marketing initiatives.
· Coordinate agencies and external suppliers, ensuring quality, delivery against objectives and budget control.
· Lead, develop and support Marketing teams across the different properties.
· Support new projects, openings and repositioning initiatives as part of Arabella Hospitality's growth strategy.
· Contribute to the positioning and visibility of Arabella Hospitality España, ensuring alignment between the corporate identity and the Marketing strategies of the different properties.
