Marketing & Brand Manager

Job Description

Role Overview
We are seeking a Marketing & Brand Manager to lead our marketing efforts and drive growth across our brands. This is a strategic leadership position with a hands-on execution component. You will be responsible for shaping and executing multi-brand marketing strategies, managing campaigns, overseeing brand consistency, and leading a small team to achieve the goals.
The role is ideal for someone entrepreneurial, experienced in the events sector, and passionate about building brands from the inside out.

Key Responsibilities
Brand Management:
Own and develop the identity, tone, and strategy of each event brand.
Ensure brand consistency across all channels and touchpoints (online & offline).
Conceptualize and execute branding campaigns, collaborations, and seasonal pushes and special events.
Marketing Strategy & Execution:
Develop and implement marketing strategies (online & offline) to drive awareness, ticket sales, and engagement.
Plan and manage digital marketing campaigns (social media, email marketing, paid ads, influencer partnerships).
Optimize and oversee content creation: visual direction, social media, promotional videos, etc.
Analyze performance data and adjust campaigns to meet KPIs and business goals.

Team & Project Management
Lead and coordinate a small team, freelancers, and creative collaborators.
Collaborate closely with operations, production, and sales teams to align on strategy and execution.
Create timelines, assign tasks, and ensure delivery of all marketing assets on time and on brand.

Hands-On Involvement
Actively participate in the day-to-day execution of marketing tasks (content creation, social posts, ad setup, website updates).
Be present and involved in events when needed for content capture, brand supervision, or on-site initiatives.

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