We are hiring
Serras Collection is looking for a Marketing Manager to join our team in Barcelona. We are a collection of luxury boutique hotels and restaurants in Barcelona, Andorra and Sevilla, each rooted in a strong sense of place.

You will lead the marketing strategy and execution for Serras Collection, connecting brand, digital, commercial and local market activity to drive awareness, engagement and direct revenue.

Responsibilities

• Define and execute the marketing strategy for all properties, with clear goals for awareness, engagement, traffic, conversion and direct bookings.
• Develop annual marketing plans, calendars and budgets for the collection and individual properties.
• Plan and manage integrated paid campaigns across digital, social, content, CRM, partnerships and relevant offline channels.
• Work with the revenue and reservations teams to grow the share of direct bookings
• Manage the structure, content, updates and performance of all Serras Collection websites, ensuring they reflect the positioning of each property and support conversion.
• Lead SEO and GEO, aligned with key messages, market opportunities and the needs and search drivers of our guests.
• Optimise conversion across the booking journey, from landing pages to the booking engine.
• Plan and manage the digital budget and paid campaigns across search, paid social, display, retargeting and metasearch.
• Lead the roll-out and development of the CRM, building a single guest view across properties.
• Manage newsletter planning, scheduling, segmentation and performance.
• Own tracking, attribution and reporting across marketing and digital channels.
• Maintain dashboards and share clear, regular insights with management.
• Test and refine continuously through A/B testing, benchmarking and market trends.
• Lead marketing plans for new hotel openings, from pre-opening strategy and launch campaigns through to post-opening activation.
• Develop local marketing initiatives that build awareness, relevance and relationships within each destination.
• Support hotel and restaurant teams with marketing plans and activations that drive awareness, bookings and revenue.
• Work alongside our Brand Manager, the design, PR, revenue, reservations, sales, F&B and operations teams.
• Coordinate and brief external agencies, creative partners and freelancers where needed.
• Ensure marketing activity is aligned with the positioning and guest experience of each Serras property.

Requisitos

Titulación mínima

Formación Profesional Grado Superior / Medio

Experiencia

De 3 a 5 años

Permiso de trabajo

Unión Europea

Requirements

• 4 to 6 years of experience in marketing, ideally in luxury, hospitality, travel or lifestyle.
• A proven track record of developing and executing integrated marketing strategies and campaigns, with a strong focus on digital and direct revenue.
• Knowledge of hotel distribution, booking engines and metasearch is a strong plus.
• A refined eye for luxury: you understand that performance, aesthetics and guest experience go together.
• Strong communication skills in Spanish, Catalan and English.
• Analytical, organised and able to manage several projects at once in a growing company.

Reportar oferta

Sobre la empresa

Serras Collection

Barcelona, España

Cadena hotelera

Website

This elegant 5-star boutique hotel, member of Design Hotels, overlooking the new luxury Port Vell alongside the Mediterranean Sea, offers a unique hideaway with a modern understated decor. Ideal for luxury holidays in the heart of Barcelona. It boasts a cool, trendy atmosphere, world class amenities and dedicated personal service for a truly memorable hotel experience in the first studio of Pablo Picasso on vibrant Barrio Gótico.

Preguntas frecuentes

¿Cuántas ofertas de empleo hay abiertas para Gerente de Publicidad?

Actualmente en Turijobs hay 1 vacantes abiertas para Gerente de Publicidad.

¿Es necesario hablar inglés para un trabajo de Gerente de Publicidad?

Hablar inglés es una ventaja para un trabajo de Gerente de Publicidad pero su necesidad dependerá del puesto y la empresa. Es recomendable revisar cada oferta para confirmarlo.

¿Qué puestos similares a Gerente de Publicidad puedo encontrar?

Si buscas trabajos relacionados con el perfil de Gerente de Publicidad, puedes explorar opciones como .

¿Cuánto se cobra en un empleo de Gerente de Publicidad?

El salario medio para un Gerente de Publicidad suele rondar los 0€. Los salarios de Gerente de Publicidad oscilan entre 0€ y 0€ al año. Este puede variar en función de la ubicación del puesto de trabajo, experiencia, formación, conocimientos, así como otras habilidades valorables y necesarias para el puesto.

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Preguntas frecuentes

¿Cuántas ofertas de empleo hay abiertas para Gerente de Publicidad?

¿Es necesario hablar inglés para un trabajo de Gerente de Publicidad?

¿Qué puestos similares a Gerente de Publicidad puedo encontrar?

¿Cuánto se cobra en un empleo de Gerente de Publicidad?

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