Descripción del empleo
Gerente de Marketing Digital
As the Marketing, Communication and Social Media Manager, you will be the voice of the brand in all matters related to marketing management. You will develop marketing plans and strategies and engage with key stakeholders to ensure the hotel brand moves in the desired direction.¿Qué tendrás que hacer?
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• Definition and implementation of the MKT and PR Plan for the hotel and the different outlets with the GM and Regional MKT & PR team supervision.
• In charge of doing the Marcom part presentations for Business Reviews.
• Develop and supervise the hotel MarCom budget, forecast and payments.
• Project Management and person of contact for the Design and PR agency;
• Develop stationery and different materials (including the commercial ones) for the hotel
• Brand Guardian, make sure he/she manages brand identity in all touch points.
• Content management and on-going auditing on online and offline platforms.
• Develop promotional campaigns and packages.
• Organize and oversee photo and video sessions;
• Copywriting and short translations (EN>ES/ES>EN);
• Support for the communication and organization of the hotel events
• Manage hotel's social media accounts: content creation and management (ES/EN), community management, selection of influencers for UGC and paid campaigns.
• Coordination of the hotel's PR plan: creation of press releases; support in organizing national and international press trips with personalized itineraries, hosting journalists and influencers, gifts.
• Seek out opportunities for sponsorship, partnerships (airlines, barters with events in the city, tourist office, local institutions...) and cross-promotions for the benefit of the hotel.
¿Qué buscamos?
• Excellent capacity to plan, organize and manage priorities;
• Strategic thinking, in line with brand positioning and business objectives.
• Service oriented person
• Strong sense of aesthetics and creativity.
• Excellent communication skills, verbal and written, in Spanish and English;
• Experience / knowledge of graphic design tools are valued;
• Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience will be appreciated
• Spanish mother tongue is mandatory plus high level of English
¿Por qué elegirnos? At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:
• Global experience – a diverse team representing over 150 nationalities.
• Challenging professional development opportunities, both nationally and internationally.
• A wide range of training programs to enhance skills.
• Well-being initiatives, including flexible working conditions.
• Employee recognition programs, such as our “Memorable Dates.”
• Opportunities to make a difference through our sustainability program and volunteering initiatives.
• Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.
