Job description
What will be your mission? Join the Performance Marketing and Web Teams at Minor Hotels for an SEO internship where you’ll develop expertise in SEO and the travel industry. Collaborate with a global team. This role will lead you to serve as the primary point of contact for our Australia-based project team.What will you do?
• Integrate Australasia SEO activities into our Madrid operations
• Maximise online revenue and visibility for the regional cluster
• Participate in the global optimisation strategy of Minor Hotels Europe & Americas web conversion rates
• Manage Google, Yahoo-Bing, Yandex and Baidu organic traffic with strong focus on maximising marketing contribution
• Assist our SEO strategy both globally and locally in tight collaboration with other departments and stakeholders such as IT, Paid Search, social media, Business Intelligence, Content, and PR in order to drive integrated strategies
• Conduct in-depth analysis of results in order to identify areas of improvement
• Implement successful optimisation techniques to maximise returns for assigned points of sale by making best use of available tools.
• Working within a project management tool managing tasks/workflows and creative files
• Assist with Link Building management (brand monitoring and link claiming flows)
• Assist with Local SEO, GMB and another local outlet management
• Assist with Technical SEO audits
• Assist in enhancing GEO and AIO (AI Optimization) strategies for Large LLMs and Google Overviews.
• Assist with content SEO, including keyword research, copywriting for SEO, meta tag optimization, and content SEO audits
• Create and present regular reporting on SEO performance along with insights
• Work on specific tests/projects to be rolled out globally if successful
• Identify and react to specific business needs and market trends
• Brand monitoring
• Assist/Collaborate with other Performance Marketing areas: Paid Search, Analytics, Metasearch
• Participate in the global optimisation strategy of Minor Hotels
What are we looking for?
• QUALIFICATIONS
• Bachelor’s Degree
• Online Marketing/SEO Master desirable
Specific Knowledge & Experience
• No previous SEO experience required but valued
• Demonstrable C1 level proficiency in spoken and written English is required (Native English speaker preferred); working knowledge of Spanish is also needed.
• Availability to work flexible hours, including the ability to connect with the Australian team starting at 8:00 AM or earlier
• Excellent communication, collaboration, and interpersonal skills, essential for effective follow-up calls and discussions in English with team members and different stakeholders.
• Strong interest on SEO and digital marketing.
• While not required, a passion for writing is considered a significant plus, local knowledge of Australia/NZ region and/or Travel industry in general would also be a plus
PREFERRED SKILLS
• Must be able to start work at 08:00 (CET) or earlier to overlap with our office in Australia
• High proficiency in MS Office tools (Excel, Word, PowerPoint)
• Fluent in English (Native English preferred) and Spanish (further languages will be a plus). He/She will have operative written and spoken communication with Australian office
• Excellent quantitative and analytical skills
• You have some previous Google Analytics & Search Console
You have previous experience working directly with other departments/clients (calls, meetings, presentations)
• You did/ are doing a specific course in SEO
• You have knowledge of Google Ads’ Keyword Planner Tool, Semrush, or other SEO tools.
• Strong written and oral communication skills
• Strong organisational skills
• Flexibility
• Autonomy
• Strong feeling of responsibility
• Team work
Additional Information
• The position reports directly to the SEO Manager under the Performance Marketing Team
• The position is based in Madrid Regional Office (Minor Europe & Americas), located in the city centre: Calle Santa Engracia 120, 28003 Madrid (hybrid remote & office working model)
• Full-time position
• Immediate incorporation
• Duration: 1 year + incorporation
• You will join a multi-cultural team with an international scope
• Corporate benefits as Food cards & Employee Rate for rooms in our hotels
Why choose us? At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:
• Worldwide experience – diversity of 150 different nationalities.
• Career development opportunities full of national and international challenges.
• Wide range of training programmes to enhance your skills.
• Wellbeing initiatives, including flexible working conditions.
• Team member recognition programmes, including Memorable Dates.
• Ability to make a difference through our sustainability programme and volunteering initiatives.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.
