Assistant Marketing Manager - Melia Ba Vi Mountain Retreat

Job description

Mission: The Assistant Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to elevate the profile of Meliá Ba Vì Mountain Retreat. This role focuses on highlighting the property's unique blend of French colonial architecture, traditional Vietnamese design, and its serene natural setting within Ba Vì National Park.   What will you have to do: Strategy & Campaigns • Assist in the development of annual marketing and PR plans to drive revenue across rooms, F&B, and wellness facilities. • Design targeted campaigns promoting the retreat's unique selling points, including the YHI Spa, camping and hiking experiences, and eco-tourism initiatives. • Monitor market trends and competitor activities to adjust strategies accordingly. Digital & Content Marketing • Manage and grow the property’s social media presence across platforms. • Oversee content creation that captures the resort's lush gardens, historic French military ruins, and culinary offerings at the Senses and Tonkin restaurants. • Update the hotel website, ensuring all promotional materials, imagery, and facility descriptions remain current and accurate. • Coordinate with photographers and videographers for property photoshoots to showcase accommodations ranging from Deluxe rooms to the 3-Bedroom and 5-Bedroom Pool Villas. Public Relations & Partnerships • Cultivate relationships with local and international media, influencers, and travel bloggers. • Draft and distribute press releases regarding property news, seasonal events, and sustainability milestones. • Facilitate media familiarization (FAM) trips to showcase the resort’s premium amenities, panoramic mountain views, and the interactive zoo. Brand Compliance & Reporting • Ensure all external and internal communications align strictly with the retreat's visual identity and brand voice. • Track the performance of digital marketing campaigns and produce monthly ROI reports. • Manage the production of in-house collateral, including menus, spa brochures, and guest welcome materials. What we are looking for:  • Experience: Minimum of 1 to 2 years of marketing experience, preferably within the luxury hospitality or wellness resort sector.  • Education: Bachelor’s Degree in Marketing, Communications, Hospitality Management, or a related field.  • Languages: Fluent in Vietnamese and excellent command of English.  • Technical Skills: Strong proficiency in social media management, content creation, and digital marketing tools.  • Personal Attributes:  • Exceptional communication, interpersonal, and problem-solving skills. • Keen eye for detail, design aesthetics, and visual storytelling. • Ability to craft compelling narratives around nature, history, and relaxation. • Thrives in a dynamic resort environment and can manage multiple deadlines.

Requirements