Senior Groups & Events Sales Executive

As a Senior Groups & Events Sales Executive, you will support the successful conversion, planning and delivery of groups and events, ensuring every booking is managed efficiently from confirmation through to post-event follow-up.

You will act as a key point of contact for clients and internal teams, coordinating all operational requirements while maximising guest satisfaction, repeat business and revenue opportunities for the hotel.

• Manage confirmed group and event bookings from contract stage through to departure, ensuring all details are accurately planned and communicated.

• Coordinate pre-event logistics, including contracts, deposits, billing requirements, accommodation arrangements and event documentation.

• Liaise closely with all relevant hotel departments to ensure events are delivered smoothly and client requirements are fully understood.

• Prepare and distribute BEO batches, weekly event summaries, conference and banqueting reports and other operational documentation.

• Ensure all bookings and relevant information are accurately maintained in SAP and internal systems within the required timescales.

• Support the Groups & Events Manager and Sales Coordinator with the allocation, organisation and smooth running of confirmed business.

• Conduct hotel and facilities showrounds for new and existing clients, showcasing the hotel's meeting, conference and event spaces.

• Identify opportunities to upsell Food & Beverage, meeting spaces and additional hotel services, while securing profitable terms for the hotel.

• Meet and greet delegates and remain closely involved during events, responding promptly and professionally to operational requirements or client concerns.

• Follow up with clients after events, gathering feedback, addressing any outstanding matters and identifying opportunities for repeat business.

• Work closely with the Credit Controller and relevant departments to ensure deposits, credit applications and billing requirements are managed correctly.

• Maintain accurate and professional group files and ensure all client correspondence and event information is recorded appropriately.

• Experience: Previous experience in Groups & Events, Conference & Banqueting, Sales or a similar hotel environment is desirable.

• Organisation: Strong organisational and planning skills, with the ability to manage multiple bookings, deadlines and operational requirements simultaneously.

• Communication: Excellent communication and interpersonal skills, with confidence dealing with clients, delegates and internal departments.

• Customer Focus: A genuine passion for delivering excellent service and creating positive client experiences.

• Commercial Awareness: Ability to identify upselling opportunities and balance customer requirements with the commercial interests of the hotel.

• Problem Solving: Proactive and practical approach to handling operational challenges, complaints and changing client requirements.

• Attention to Detail: Strong attention to detail when managing contracts, event documentation, billing instructions, deposits and booking information.

• Systems: Good IT skills and confidence working with hotel systems; experience with SAP is advantageous.

• Teamwork: Ability to work collaboratively with Sales, Food & Beverage, Operations, Finance and other hotel departments.

• Flexibility: A positive and adaptable approach, with the ability to respond to the changing requirements of a busy Groups & Events operation.