Zink Marketing

Tips to choose a good name for the vacancy's heading

3 keys: direct, clear and easily recognizable

Why is this important? The number of matches between the keywords that candidates type and the text in your listing will define its relevance. This determines the order in which listings are sorted in the results page.

What should you keep in mind? The most direct and clear your heading is, the better. The level of coincidence between the keyword the candidate chooses to sort listings and the heading you choose is vital. Choose a title that is easily recognizable in the sector, because candidates search with common words. Watch your spelling and avoid abbreviations.

Remember that the headings for your vacancies should be inclusive. That means you shouldn't do explicit gender distinction.

Examples of appropiate headings for job vacancies.

Waiter/waitress for Restaurant in Barcelona - Executive chef in Madrid

Examples of headings for job vacancies that should be improved:

Waiter in Sevilla - Urgent! We are looking for waiters in Barcelona - Reservation agents M/F for Bcn - Adventure into the touristic sector: entertainer for Lanzarote